Tagline Checklist

She has a way of unearthing the essence of a thing.

Distilling it down to its very core.

Simple. But never shallow.

Concise. But still profound.

The layers are there, woven artfully into the few perfect words she’s selected.

In the Tagline Checklist I'll walk you through a funny but helpful flowchart so you know what you should be focusing on. I'll ask you questions to help figure out things like...competitive advantage (pinky swear it's not that scary). Plus a list of things to avoid so you can check your work.