Irresistible Product Descriptions

Optimistic.

Funny.

Enchanting.

Imaginative.

Irresistible.

Words draw you into the story.

Stories show us a different version of ourselves…the person we aspire to be.

All it takes is the right mix of words.

The stories you tell and the mix of words you use to tell them will be unique to you, your brand and your customers.

But every great description has 2 parts and it all begins with the story. . .

INSIDE YOU’LL FIND. . .

>> the 2 parts of a product description and why each is essential.

>> 18 questions designed to get you thinking and approach your product descriptions with a creative new angle.

>> 11 examples from real companies who know how to talk about their stuff with humour, humanity and style.

>> an 18-page fillable PDF workbook so you never have to leave your screen